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 Welcome to The Goldmine. This is the archive of Chris Cardell's finest Coaching articles and features, where Chris will show you the precise steps you need to take now, to grow your business, attract more customers and increase your profits. This is your direct access to Chris Cardell's remarkable knowledge and expertise - as he personally works with you to impact your business - forever.
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Click
Fraud – The Truth at Last? |
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The fear of
competitors and others continually clicking on your Pay per
Click ads has been a big issue for Entrepreneurs using
Google Adwords and other PPC tools. Until, now Google has
been secretive about the Click Fraud issue. Now that’s
changed and they’ve released some fascinating information
about invalid clicks. Have we finally uncovered the truth
about Click Fraud?
Click on the PDF to open |
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ARE
YOU PREPARED FOR 2007? |
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In this Coaching Feature, Chris highlights the key
internet Marketing trends for 2007. These are the vital
trends that you are going to want to be aware of to maximise
your website profits in the year ahead. Ignore them at your
peril!
Click on the PDF to
open |
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Why Won’t You Talk to Me? |
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They’re lonely…They miss you. You never
call. You never write. Who are they? Your
customers! They are the easiest, fastest way
to bring additional income into your
business and in this Coaching feature, Chris
offers you 10 ways you can quickly generate
new profits from your existing customers.
Read it all because he’s saved the best ‘til
last.
Click on the PDF to
open |
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The
Double Opt In Debate – |
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What it
means for You and how to avoid losing 50% of your Email
List.
If it hasn’t done so already, the Double Opt
In debate is going to arrive at your door (or inbox) very
soon – and could threaten your entire Email Marketing
strategy. If we’re not careful, double opt ins can halve the
size of our email lists while doubling the cost of acquiring
a new customer. In this special article, Chris gives you the
essential facts on Double Opt Ins, plus a solution that few
Email Marketers take advantage of.
Click on the PDF to
open |
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Google
introduce TV Style Ad Scheduling - What it means for
you |
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Google have
introduced another very important addition to their Pay per
Click Advertising model (Adwords) You can now schedule which
times of the day and week your ads appear. You can even pay
more or less at certain times of the week. This is a major
improvement to the system and opens the possibility of
making your pay per click campaigns even more successful.
Click on the PDF to
open |
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As the planet goes football
crazy, you would be scoring an own goal to let the World Cup
pass by without thinking about how you can link your
business in to the action. Chris has some suggestions on how
you can turn victory (and dare we say it defeat) to your
advantage
Read more......
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People often ask for examples of highly
successful email campaigns. Here, Chris gives you direct
access to one of his most successful ever - complete
with the lessons you can learn for your business and
exclusive notes on how Chris created the campaign.
Click on the PDF to open |
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Steal My Copy - Price Increases |
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How do you tell your customers
that you are raising your prices without them running a
mile? In this 'Steal my Copy' update, Chris has two
templates that you can use for announcing a price rise.
You are free to steal this copy and use it as you choose
in your business.
Read more..... |
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Be
Careful What You Believe |
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There's a threat to
your business just waiting to pounce. It's not the
economy, or the government. It's the people who are filled
with doom and
gloom about the economy and the world of business. Listen to
them if you
want to, but be very, very careful what you choose to
believe.
Read more..... |
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77 Great Reasons to Start Testing Now |
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If you want to have a
great business - you must get great at Testing, simple as
that. When you incorporate testing into the business, it's
as good as giving yourself a pay rise every month (and a
substantial one at that.) Here, Chris gives you a staggering
77 different options on areas of your Marketing that you
could and should be testing.
Access the
on the PDF link above.
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The Greatest Book on Advertising Ever Written
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- and it's Yours as a Gift!
It's Bonus Time!! Ask anyone who knows their stuff to name the greatest book
on Advertising ever written and they're almost certain to say 'Scientific
Advertising' by Claude Hopkins. Believe it or not, this timeless classic was
first published back in 1923 but it's profound insights into the world of
Advertising are as relevant as ever. This book is a true treasure that's
worth reading - and then re-reading! As a special members' gift we've made
the entire book available to you online. Just click on the PDF link and the
book is yours.
Access the full book
on the PDF link above.
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For our recent VIP Members’ Conference call, our members were invited to submit questions to Chris. We received some great questions that are highly relevant for everyone. We covered some of them in the call, but Chris has answered all of them here so that everyone can benefit. One of the keys to business success is to 'borrow' Marketing strategies from totally unrelated businesses. You'll see some great examples of that here.
Read More..
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| Important Pay Per Click Update - Google goes local in the UK
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If you've listened to our pay per click seminars or are one of our many
members who are getting great results with this exciting new form of
Marketing, you'll know how important Google's pay per click is. Now Google
is offering you the option of local advertising in the UK, where your ads
will appear only in the regions you specify. In this article, Chris explains
why this is a vital development for many businesses. He also takes you step
by step through how to do it for your own Google campaign.
Read More..
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Once you've listened to the Autoresponder seminar, check out this excellent
example of an autoresponder in Action. See how you can take personalised
emails to the next level, use autoresponders to create interesting, humorous
and compelling copy - and as if that wasn't enough, you get to meet Punk the
Borzoi dog!
Read More..
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| How I generated £1.5 million pounds worth of Free coverage from one Press
Release – and what it means for you and your business.
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In this real life case study, I am going to show you how I generated free
media coverage worth £1.5 million from a single, one page Press Release. You
can see the actual Press Release I wrote, some of the coverage it created -
and I'll take you step by step through how I did it.
Read More..
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| The
Big Advertising Debate - why brand
advertising can make you bankrupt. |
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It's one of the biggest mistakes that Small Businesses
make - not understanding why Brand Advertising is one
of the most dangerous and expensive activities there
is. In this feature, discover once and for all why you
should never engage in purely Brand Advertising and
why trying to
emulate the advertising that we are all surrounded
with, can be a costly disaster.
Read More..
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| The
Importance of the Follow-Up |
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Many businesses let themselves down by not following up properly with both existing and potential new customers. In this feature, Chris explains why understanding the psychology of how people buy from you is so important - and why those of use who are willing to contact potential customers between 7 and 35 times get stunning results.
Read More..
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Chris Cardell is widely
recognized as one of the world's leading copy writers. His clients pay him thousands to write copy that
brings sales pouring in. Now you can use Chris's brilliant copy in your business too. As a member of his private Coaching website, you have exclusive access to his 'copy templates.' Chris is providing examples of his finest copy in a form that can be applied to all businesses. As a member of this site, you have Free, unlimited access to mercilessly steal Chris's copy and use it as you please. This feature of the website alone will be worth thousands for your business.
Read More.. |
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| Steal My Copy! Part
Two - Email Copy |
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In Part Two of Chris's 'Steal My Copy' Chris gives you suggestions for
writing emails to your customers and potential customers. You are free to
use any of the wording in the examples for your emails - as well as taking
the principles and thinking behind the messages and applying them to your
email marketing.
Read More..
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| Steal My Copy! Part
Three - Letters Copy |
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In part
three of our ‘Steal My Copy feature’ we’ve got
three letters to send to potential new customers.
Remember, you are free to mercilessly steal some or
all of these letters and use them in your own
business, as well as editing them to meet your
particular needs.
Read More..
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| Seven Vital Fundamentals for all Start-Ups and New Businesses. |
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If you're planning or running a new business, don't spend another penny until you read this exclusive Coaching feature by Chris Cardell. Based on hundreds of interactions with new businesses, Chris presents the seven absolute fundamentals that you MUST follow to make your new business a success. Two out of three new businesses fail. Yours
WILL NOT be one of them if you have the commitment to follow through on what you are about to read.
Read More.. |
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| The Five Biggest Marketing Mistakes and how to Avoid Them. |
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If you are making any of these mistakes in your business, one simple change in your approach could be worth thousands in additional profits. This one feature can save you months or years of pain and mistakes, as Chris shows you the short cut to bring masses more customers and income into your business and stop the mistakes that can lead to disaster.
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| Seven Ways to Transform your Advertising Results |
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Fed up with running ads that don't work? Had enough of all those publications ripping you off with expensive adverts that don't produce a response? Well your approach to advertising may be about to change forever. You'll be shocked at some of the secrets the advertising world don't want you to know - and pleasantly surprised at how a few of Chris Cardell's Advanced Advertising Strategies can transform the effectiveness of your ad campaigns. This is vital information for anyone serious about their business who wants to run highly profitable Advertising.
Read More.. |
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| Why Your Website isn't Working |
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If you want to drive thousands of visitors to your site and convert them into lifelong, profitable customers, Chris Cardell wants to show you how. If you're disappointed at your website's performance, or just confused at all the 'Internet Marketing' options available, you're just minutes away from revolutionising your internet strategy and bringing an ongoing stream of customers to your site.
Read More.. |
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With all the dozens of exciting Marketing options you have to grow your business, many ask 'Where do I start.' Chris Cardell is about to show you.
In this special Coaching feature, he takes you through the very first steps you should take now to boost your business and attract more customers, whether you are a well established business or a new start up.
Read More |
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ALL RIGHTS RESERVED. |
