|
If you are planning a
telemarketing campaign, writing to your prospects ahead
of your call, perhaps with a brochure or free article is
one effective strategy (although by no means essential)
If you are going to do this, it is worth using the
letter to encourage them to contact you, while leaving
open the option of you contacting them. In this letter
we’re adding a headline to grab their attention.
Why Most Business Training Does Not Work
Dear,
As a Human Resource professional, I am sure that you
receive dozens of brochures from training companies
telling you how great corporate training is.
As you are probably aware, most of them are talking
nonsense, so instead I am sending you a special article
on why most Corporate training is a total waste of time.
If you find the article of interest, I would like to
request a five minute phone call with you, for me to
explain why the training that XYZ offers is very
different to what you may be used to and how it produces
stunning results.
You can reach me on …… Alternatively, I will call
you in a few days for a brief chat.
Yours etc
This letter is short and to the point. It wont appeal to
everyone but most people who receive it will read it
….. and for a percentage of them, it will stick in
their mind so that when you call, they’ll be curious
about what you have to offer. It’s designed to break
their patterned thinking. Remember, if you have
corporate customers, their world may well be traditional
and somewhat dull. Telling ‘the truth’ to people in
these environments is a very effective strategy.
Of course, you can substitute the words ‘Business
Training’ for virtually anything any you’ve got
yourself your own letter. |
|
Steal
My Copy
