I know that one of the biggest challenges you face is writing the words for your websites, brochures, letters, emails etc. Copy writing is a rare skill. So I've come up with the perfect solution.

I am going to write your copy for you!

You might be wondering how I can do this for your specific business. Well, one of the secrets of the great copy writers is that the words and phrases that work, are equally effective across all businesses. Why? Because whatever you are selling, you are trying to influence another human being to take action. The words and phrases you can use to do this are applicable to all of our businesses.

So I want you to steal my copy! You have my permission to take the copy that follows and use exactly as you please. You can use it word for word or adapt it as you see fit. Obviously you'll also need to fill in the blanks for your particular business.

In the months ahead I am going to provide you with copy for: 

Letters , Brochures, Your Website, Emails, Scripts for Telemarketing

The following are some templates that I've created for you. 
Let's be clear - YOU ARE FREE TO STEAL THIS COPY MERCILESSLY! Use what you want. Discard what you don't want. Adapt it as you see fit. Obviously you're going to need to add elements that are specific to your business and tailor make it to your requirements

Dear

As you know, we/I are/am always looking to provide you with the finest/best/most useful/ cost effective solutions for your XYZ.

As a highly valued customer, I wanted to let you know / give you advance notice of a great/ remarkable / very low cost XYZ which I know you will find (describe the benefit)

The XYZ is a remarkable innovation/breakthrough in XYZ 

Or

The XYZ offers you the best XYZ I am aware of to (Benefit: EG reduce your XYZ costs by up to 30% or clean your carpet in half the time it normally takes etc)

The feedback we have had on the (product name) has been remarkable. Despite its low cost (include if appropriate) the XYZ represents a real breakthrough in XYZ or is going to make your life easier/save you money in the following ways.

(At this point in the letter, list 4 or 5 bullet points that explicitly convey the benefits of what you are offering. This is great for the reader. It's also great for you because it forces you to get clear on the main benefits that your product offers. Notice that I am continually using the words 'you' and 'your' because it ensures that the letter is a very personal communication to the person reading it. Here are five example bullet points for a new carpet cleaner:)

• Your carpets will be 50% cleaner

• The time it takes to clean your carpets will be reduced by a third

• You will own the quietest carpet cleaner in the world

• The exclusive XYZ nozzle means you can reach into hidden corners, reaching the dirt and grime that's usually impossible to remove

• You will own a cleaner with all the benefits of a thousand pound cleaner - but for half the price

Best of all, as a valued customer I would like to invite you to try out the XYZ for Free! Let me deliver it to you so that you can use it for 30 days and experience for yourself the difference this will make to your life/work. At the end of your Free month, if it's not the greatest XYZ you have ever experienced, I'll come and collect it and you wont pay a penny.

To arrange for your Free trial, please call xxxxx or email me at xxxxxxx and if you have any questions about the xyz, please do not hesitate to get in touch.

Yours etc


PS Call me today and your XYZ to try out for Free will be with you within 24 hours. 

(Note on PS: It's generally good to include a 'PS', because the first thing people read when they scan a letter is the opening line and then the PS. So if people may not read all of your letter, the 'PS' gives you a chance to quickly get your main message across. The exception would be letters to customers where you have a very strong relationship - and a 'PS' may not be necessary)

Here we're going to use the example of a dentist - but you can apply these principles and steal my copy for any new service that you want to offer your existing customers

Dear

As you know, I am always looking for the latest, leading edge applications to give you the best dental service and the finest set of teeth you can imagine.

As a highly valued customer, I wanted to give you advance notice of a remarkable breakthrough that I thought you would want to hear about.

This important development offers you the opportunity to have your teeth look whiter than you may have thought possible - at a very low price.

The XYZ teeth whitening system takes just one hour. It's easy, comfortable and has the potential to transform how your teeth look.

As one of my best patients, I am giving you access to the XYZ system at a very special introductory price. Your one hour session will cost you just XX but it will give you an impressive smile that will last for months.

(At this point in the letter, list 4 or 5 bullet points that explicitly convey the benefits of what you are offering. This is great for the reader. It's also great for you because it forces you to get clear on the main benefits that your product offers. Notice that I am continually using the words 'you' and 'your' because it ensures that the letter is a very personal communication to the person reading it. Here are five example bullet points for our teeth whitening system.)

When you book your appointment, you will

• Experience the world's leading teeth whitening system

• Have your teeth become up to 80% whiter in just one hour

• Have a smile that will dazzle the people you know and impress the ones you don't!

• Create a smile that research says can knock years off your age

• Be surprised at how comfortable and easy this new system is

As a valued client I am offering your teeth whitening system at a special 20% reduction, which means that we can whiten your teeth for just XXXX. Please call my office on XXXXX and if you have any questions, please feel free to email me personally at XXXX

Yours etc

PS I have seen many whitening systems but I am truly impressed at the XYZ. If you would like to find out more about how you can get a dazzling smile in less than an hour, please call us on xxxx