Entrepreneurial Makeover - Money and Memorabilia Part Two

In part two of this Entrepreneurial makeover, Chris gives Mark Jennings some tips and strategies on keeping prices high, list segmentation and strategies to keep customers buying again and again

Duration: 21 minutes

Entrepreneurial Makeover - Money and Memorabilia Part One

In this Entrepreneurial makeover, Chris talks to a business owner facing many of the challenge that all small businesses face. How do you get more sales from existing and past customers and what do you do when your current marketing efforts are not getting the desired results?

Duration: 20 minutes

Continuous Profit Increases - At No Cost

In this Seminar, Chris discusses one of the prime Entrepreneurial strategies for continuous profit improvement at no cost. It's one of the most overlooked approaches available. Listen and discover the difference it will make for you.

Duration: 14 minutes

How To Halve the Cost of Your Advertising

One of the main reasons that most small business advertising does not work, is that Entrepreneurs spend far too much on their advertising. This seminar will show you the steps you can take to reduce the cost of any advertising that you do by up to 50%

Duration: 23 minutes

Success Video - Linda Barker, Sofas and a Deadline!

On this video, Chris shows you a particularly successful mailing piece - and most importantly how you can use some of its elements to greatly increase the effectiveness of your customer communications

Marketing for FREE

One of the biggest mistakes people make in growing their business is focusing on expensive marketing and advertising methods, when some of the most effective Marketing methods are FREE. In this seminar, Chris Cardell offers you 10 Marketing for FREE Strategies, each of which can help you attract more customers and grow your profits at absolutely no cost.

Duration: 26 minutes

The Seven Golden Rules of Writing Great Copy for Sales Letters, Emails, Brochures and Websites – Part Two

People don’t often think of copy writing as a way of making money and rapidly increasing profits. But getting the words right in your sales letters, emails, brochures and websites can have a tremendous impact on sales. In part two of the seminar, Chris shares some of the advanced copy writing tricks and strategies that will have your prospects hungry to do business with you

Duration: 18 minutes

The Seven Golden Rules of Writing Great Copy for Sales Letters, Emails, Brochures and Websites – Part One

Possibly the one area that business owners and managers struggle most with is knowing what to say and how to say it in letters, emails, brochures and on websites. Whether you love or hate writing copy, getting good at it is one of the most important business success skills that you can master. In this seminar, packed with tips and advice, Chris’s key message is that it’s easier than you think.

Duration: 23 minutes

The Ultimate Guide to Radio Advertising

When it's done well, Radio Advertising can bring in a never ending stream of new customers for your business. It's often cheaper than other forms of advertising and lets you reach people directly in their homes, cars and offices. Many business owners have made their fortune advertising on radio, but just as many have lost a fortune in the process. If you've ever considered Radio Advertising, this seminar unveils the secrets that the radio stations wont tell you.....and if you think Radio Advertising will never work for you, Chris will show you why it might be time to think again.

Duration: 35 minutes

The Power of PR - How to get FREE PR Coverage for You and Your Business in

You're about to become famous! If you follow the steps outlined in this seminar, you and your business will soon be joining Madonna and Tom Cruise in the pages of our newspapers and magazines and filling the TV and Radio airwaves. Chris Cardell is a genius at creating free PR coverage for businesses - and he's about to show you precisely how he does it.

Duration: 29 minutes

The Biggest Objection People have that Stops them doing Business With You and how to Overcome It

You've probably heard it a thousand times. "It's too expensive" or "I can't afford it." Even if your customers don't say it, you can be certain that many of them are thinking it. If you can find a way to overcome the 'Money Objection,' your sales will soar. In this seminar Chris shows you how to do it - in fact several ways to do it. The first step is to understand that when customers say "I can't afford it" they're un-intentionally telling you

Duration: 28 minutes

Risking It All? - I don't think so!

In this seminar, Chris deals with one of the biggest and most damaging Business myths. It's the idea that you need to take huge risks to make your business a success. There's even a TV show about business in the UK called 'Risking it All.' Chris will show you why taking risks is often a sign of ineffective Marketing - plus how to eliminate large scale risk from your business forever.

Duration: 26 minutes

Referrals – The Ultimate in FREE Marketing

We all know how great they are, so why don’t we make more of them? Referrals are one of the great sources of new business – but did you know there are dozens of different referral strategies that you can implement in your business. In this seminar, Chris shows you the easy steps to tapping the referrals goldmine.

Duration: 30 minutes

Your Prices - Part Two

In part two, Chris continues with the eight steps you need to take to break through the fear that many people have over pricing - and how to sustain higher prices, even in a highly competitive market.

Duration: 19 minutes

Your Prices - How to Charge What you Deserve and Raise Your Prices without losing Customers

Charging the 'right' price and having your customers happy to pay that price is one of the big business challenges. But many businesses are simply not charging enough for the value that they offer. In this two part seminar, Chris shows you how to ensure that you are charging what you deserve to be paid, plus how to increase your prices without losing customers.

Duration: 21 minutes

Do you give up too easily?

On average you'll need to contact a potential customer seven times before they become a paying customer. In some industries that figure can soar to twenty or thirty contacts. But most businesses give up after just one or two points of contact and they're losing a fortune as a result. In this seminar, Chris unveils one of the most overlooked secrets of business success - The power of the 'Follow Up'

The Permission Marketing Revolution

Big business caught on to the Permission Marketing Revolution very quickly. The intelligent amongst them soon realised the dramatic impact on profits that follow from well implemented Permission Marketing. But understanding Permission Marketing is equally vital for small businesses - yet it's a hugely overlooked area. In this seminar, Chris gives you the low-down on Permission Marketing and why implementing it throughout your business could be the one of the smartest Marketing moves you ever make.