Stock Market Jitters – Relax, You’re an Entrepreneur

Recent weeks have seen some turmoil in world stock markets. In one week, stocks lost 5% of their value. But for business owners, the panic over the stock market has some profound lessons. In this seminar, Chris reveals how as an Entrepreneur, you should be consistently beating the stock market – often by hundreds of per cent. Plus, why investing in your own business should be your fastest way to financial freedom.

VIP Entrepreneur Makeover – How to ‘Floor’ the Competition

Business owner Dennis Hush recently won a 30 minute VIP Member Makeover with Chris Cardell in the Ultimate Marketing testimonial competition. This is a chance for you to listen in as Chris identifies some of the hidden profits in a very simple and straightforward business. Dennis’s business was facing closure when he came across Chris Cardell and decided to take the plunge by joining the ‘Ultimate Marketing’ course. The results have changed Dennis’s life and the lives of his employees.

Part One - Achieving Amazing Profits with Pay Per Click

This is possibly our most powerful seminar so far. Chris knows more than virtually anyone in the world on this subject and in this seminar shows you step by step how to make your Pay per Click campaign a stunning success. In Part One Chris shows you exactly what Pay per Click is, and why every single business should be trying it out. He’ll also tell you some of the biggest mistakes people make with Pay per Click – and don’t worry if you’re totally new to this. Chris is going to show you step by step precisely how to set up your Pay per Click campaign.

Duration: 43 minutes

Part Two - Achieving Amazing Profits with Pay Per Click

In Part Two Chris gets into the secrets of Pay per Click that so few people know about but that can increase response by hundreds of per cent. He’ll explain why ads get disabled on Google and how to make sure it doesn’t happen to you. Also, how to discover 50 – 100 or more keywords to bid on, the one biggest mistake people make with pay per click, how to write the headline for your ad, how to write copy for the ad that will produce a flood of qualified visitors, how to test your campaigns effectively and the little known strategy that lets your ad appear higher up the page without you paying more! Plus, why Pay per Click has developed into the world’s most effective Direct Marketing tool for new and existing businesses.

Duration: 36 minutes

Part Three - Achieving Amazing Profits with Pay Per Click

In the final part of your exclusive Pay per Click Seminar, Chris unveils the advanced strategies that will send your response rates soaring. Discover how much you should be paying per click, how changing one word in your ad can double your click throughs, the single secret that takes ten seconds to implement but can transform your campaign, how to create landing pages that work, the vital difference between Google and Overture and much more. Plus one essential change that you should make now to your Google campaign settings.

Duration: 33 minutes

It’s Time to Increase your Landing Page Conversions by 100%

The goal of this seminar is simple. To give you 17 strategies to increase your Landing Page conversion rate by at least 100%. Any one of these 17 steps can make a difference – combined their results can be dramatic. The only question is, how many of the 17 will you implement – and what will you spend the extra profits on?

Duration: 35 minutes

The Permission Marketing Revolution

Big business caught on to the Permission Marketing Revolution very quickly. The intelligent amongst them soon realised the dramatic impact on profits that follow from well implemented Permission Marketing. But understanding Permission Marketing is equally vital for small businesses - yet it's a hugely overlooked area. In this seminar, Chris gives you the low-down on Permission Marketing and why implementing it throughout your business could be the one of the smartest Marketing moves you ever make.

Do you give up too easily?

On average you'll need to contact a potential customer seven times before they become a paying customer. In some industries that figure can soar to twenty or thirty contacts. But most businesses give up after just one or two points of contact and they're losing a fortune as a result. In this seminar, Chris unveils one of the most overlooked secrets of business success - The power of the 'Follow Up'

The Email Revolution and What It Means for You

The world of Internet Marketing has been rocked by AOL and Yahoo's announcement that they're going to begin charging businesses to send emails. Is the plan doomed to failure or is it the beginning of the end of 'Free' email as we know it? In this month's seminar, Chris unveils how these changes will affect you - and why charging for email delivery may actually be good news for smart internet marketers.

Advanced Thinking for Entrepreneurs - The Joy of Failure

There is a fundamental element to human thinking that sets successful entrepreneurs apart from the rest - and that's their attitude towards success and failure. In this seminar, Chris shows you why your mindset on this issue will make the difference between sustained business success - or a professional life of fear and hesitation. 'Think Differently' - This is powerful stuff!

Duration: 33 minutes

Your Prices - How to Charge What you Deserve and Raise Your Prices without losing Customers

Charging the 'right' price and having your customers happy to pay that price is one of the big business challenges. But many businesses are simply not charging enough for the value that they offer. In this two part seminar, Chris shows you how to ensure that you are charging what you deserve to be paid, plus how to increase your prices without losing customers.

Duration: 21 minutes

Your Prices - Part Two

In part two, Chris continues with the eight steps you need to take to break through the fear that many people have over pricing - and how to sustain higher prices, even in a highly competitive market.

Duration: 19 minutes

Referrals – The Ultimate in FREE Marketing

We all know how great they are, so why don’t we make more of them? Referrals are one of the great sources of new business – but did you know there are dozens of different referral strategies that you can implement in your business. In this seminar, Chris shows you the easy steps to tapping the referrals goldmine.

Duration: 30 minutes

Risking It All? - I don't think so!

In this seminar, Chris deals with one of the biggest and most damaging Business myths. It's the idea that you need to take huge risks to make your business a success. There's even a TV show about business in the UK called 'Risking it All.' Chris will show you why taking risks is often a sign of ineffective Marketing - plus how to eliminate large scale risk from your business forever.

Duration: 26 minutes

It's All Change at Google

Google have just made some major changes to their pay per click advertising system 'Adwords.' Some advertisers think it's great - others are not so impressed. The truth is, if you're smart you can use these changes to your benefit. Also, if you've struggled with pay per click in the past, some of these changes will make life much easier for you. In this seminar Chris gives you everything you need to know on the Google changes - and the steps you need to take to ensure the maximum profits from your campaign. (Note: We strongly advise all VIP Members to at least test pay per click advertising. If you're new to ppc, check out our three part seminar on the subject below.)

Duration: 25 minutes

The Biggest Objection People have that Stops them doing Business With You and how to Overcome It

You've probably heard it a thousand times. "It's too expensive" or "I can't afford it." Even if your customers don't say it, you can be certain that many of them are thinking it. If you can find a way to overcome the 'Money Objection,' your sales will soar. In this seminar Chris shows you how to do it - in fact several ways to do it. The first step is to understand that when customers say "I can't afford it" they're un-intentionally telling you

Duration: 28 minutes

How to Transform the Effectiveness of your Email Marketing

In this seminar, Chris tells you everything you need to know about Email's killer app - The Autoresponder. An Autoresponder is an essential tool for all effective Marketers, yet surprisingly few of us are making use of this unprecedented opportunity to send automatic emails easily and very cheaply. If you're not currently using an autoresponder, this is an essential seminar for you. If you are using one, Chris will unveil several options for profitable email campaigns that you may not have considered.

Duration: 25 minutes

The Power of PR - How to get FREE PR Coverage for You and Your Business in

You're about to become famous! If you follow the steps outlined in this seminar, you and your business will soon be joining Madonna and Tom Cruise in the pages of our newspapers and magazines and filling the TV and Radio airwaves. Chris Cardell is a genius at creating free PR coverage for businesses - and he's about to show you precisely how he does it.

Duration: 29 minutes

The Ultimate Guide to Radio Advertising

When it's done well, Radio Advertising can bring in a never ending stream of new customers for your business. It's often cheaper than other forms of advertising and lets you reach people directly in their homes, cars and offices. Many business owners have made their fortune advertising on radio, but just as many have lost a fortune in the process. If you've ever considered Radio Advertising, this seminar unveils the secrets that the radio stations wont tell you.....and if you think Radio Advertising will never work for you, Chris will show you why it might be time to think again.

Duration: 35 minutes

The Seven Golden Rules of Writing Great Copy for Sales Letters, Emails, Brochures and Websites – Part One

Possibly the one area that business owners and managers struggle most with is knowing what to say and how to say it in letters, emails, brochures and on websites. Whether you love or hate writing copy, getting good at it is one of the most important business success skills that you can master. In this seminar, packed with tips and advice, Chris’s key message is that it’s easier than you think.

Duration: 23 minutes

The Seven Golden Rules of Writing Great Copy for Sales Letters, Emails, Brochures and Websites – Part Two

People don’t often think of copy writing as a way of making money and rapidly increasing profits. But getting the words right in your sales letters, emails, brochures and websites can have a tremendous impact on sales. In part two of the seminar, Chris shares some of the advanced copy writing tricks and strategies that will have your prospects hungry to do business with you

Duration: 18 minutes

Marketing for FREE

One of the biggest mistakes people make in growing their business is focusing on expensive marketing and advertising methods, when some of the most effective Marketing methods are FREE. In this seminar, Chris Cardell offers you 10 Marketing for FREE Strategies, each of which can help you attract more customers and grow your profits at absolutely no cost.

Duration: 26 minutes