The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations. In this article, Chris gives you 15 different words that you should consider incorporating into all of your communications.
The following are five easy traps to fall into that all new and growing businesses must do everything in their power to avoid. Any one of these five could seriously limit your income and profits. Combined, they can destroy a business. Avoid at all costs.
With all the dozens of exciting options you have to grow your business, many ask 'Where do I start.' Chris Cardell is about to show you. In this special feature, he takes you through the very first steps you should take now to boost your business and attract more customers, whether you are a well established business or a new start up.
Fed up with running ads that don't work? Had enough of all those publications ripping you off with expensive adverts that don't produce a response? Well your approach to advertising may be about to change forever. You'll be shocked at some of the secrets the advertising world don't want you to know - and pleasantly surprised at how a few of Chris Cardell's Advanced Advertising Strategies can transform the effectiveness of your ad campaigns. This is vital information for anyone serious about their business who wants to run highly profitable Advertising.
If you're planning or running a new business, don't spend another penny until you read this exclusive Coaching feature by Chris Cardell. Based on hundreds of interactions with new businesses, Chris presents the seven absolute fundamentals that you MUST follow to make your new business a success. Two out of three new businesses fail. Yours WILL NOT be one of them if you have the commitment to follow through on what you are about to read.
In part three of our ‘Steal My Copy feature’ we’ve got three letters to send to potential new customers. Remember, you are free to mercilessly steal some or all of these letters and use them in your own business, as well as editing them to meet your particular needs.
Chris Cardell is widely recognized as one of the world's leading copy writers. His clients pay him thousands to write copy that brings sales pouring in. Now you can use Chris's brilliant copy in your business too. As a member of his private Coaching website, you have exclusive access to his 'copy templates.' Chris is providing examples of his finest copy in a form that can be applied to all businesses. As a member of this site, you have Free, unlimited access to mercilessly steal Chris's copy and use it as you please. This feature of the website alone will be worth thousands for your business.
It's one of the biggest mistakes that Small Businesses make - not understanding why Brand Advertising is one of the most dangerous and expensive activities there is. In this feature, discover once and for all why you should never engage in purely Brand Advertising and why trying to emulate the advertising that we are all surrounded with, can be a costly disaster.
It's Bonus Time!! Ask anyone who knows their stuff to name the greatest book on Advertising ever written and they're almost certain to say 'Scientific Advertising' by Claude Hopkins. Believe it or not, this timeless classic was first published back in 1923 but it's profound insights into the world of Advertising are as relevant as ever. This book is a true treasure that's worth reading - and then re-reading! As a special members' gift we've made the entire book available to you online. Just click on the PDF link and the book is yours.