Chris Cardell

Larry and Sergey's PHD!

This is a gift for the Geeks! Most of what Google does is a big secret but founders Larry Page and Sergey Brin actually set out much of how Google works in a paper that they wrote while doing their PHD. (Google was created during their time at Stanford University) We've uncovered the paper in its entirety. You'll need six PHDs to understand some of this but it provides a fascinating insight into the early days of the world's most successful internet company.

What is Pagerank?

If you're new to Pagerank, this article by Chris gives you a straightforward explanation on what Pagerank is, how important it is and how to access Pagerank information

Powerful New Google Tool Launched

If you are involved in Pay per Click Advertising or want your website to appear higher on the Free Google listings, Google have launched an invaluable new tool that you'll want to be using. For the first time, you can now dig deep to find out what your website visitors are searching for. Find out why this information is so valuable.

Important Pay Per Click Update - Google goes local in the UK

If you've listened to our pay per click seminars or are one of our many members who are getting great results with this exciting new form of Marketing, you'll know how important Google's pay per click is. Now Google is offering you the option of local advertising in the UK, where your ads will appear only in the regions you specify. In this article, Chris explains why this is a vital development for many businesses. He also takes you step by step through how to do it for your own Google campaign.

Why Your Website isn't Working

If you want to drive thousands of visitors to your site and convert them into lifelong, profitable customers, Chris Cardell wants to show you how. If you're disappointed at your website's performance, or just confused at all the 'Internet Marketing' options available, you're just minutes away from revolutionising your internet strategy and bringing an ongoing stream of customers to your site.

Autoresponders in Action

Once you've listened to the Autoresponder seminar, check out this excellent example of an autoresponder in Action. See how you can take personalised emails to the next level, use autoresponders to create interesting, humorous and compelling copy - and as if that wasn't enough, you get to meet Punk the Borzoi dog!

Email In Action

People often ask for examples of highly successful email campaigns. Here, Chris gives you direct access to one of his most successful ever - complete with the lessons you can learn for your business and exclusive notes on how Chris created the campaign.

Google introduce TV Style Ad Scheduling - What it means for you

Google have introduced another very important addition to their Pay per Click Advertising model (Adwords) You can now schedule which times of the day and week your ads appear. You can even pay more or less at certain times of the week. This is a major improvement to the system and opens the possibility of making your pay per click campaigns even more successful.

The Double Opt In Debate – What it means for You and how to avoid losing 50% of your Email List.

If it hasn’t done so already, the Double Opt In debate is going to arrive at your door (or inbox) very soon – and could threaten your entire Email Marketing strategy. If we’re not careful, double opt ins can halve the size of our email lists while doubling the cost of acquiring a new customer. In this special article, Chris gives you the essential facts on Double Opt Ins, plus a solution that few Email Marketers take advantage of.

Search Engine Wars – Yahoo ‘goes Google’

There’s good news for VIP members who are smart enough to be mastering the ever changing world of search engine advertising. In a major revamp of its system, Yahoo is abandoning its auction-only bidding system and is about to use a Google style process for deciding where your ad appears. In this feature, Chris explains why that should give you a significant advantage over your competitors.

Click Fraud – The Truth at Last?

The fear of competitors and others continually clicking on your Pay per Click ads has been a big issue for Entrepreneurs using Google Adwords and other PPC tools. Until, now Google has been secretive about the Click Fraud issue. Now that’s changed and they’ve released some fascinating information about invalid clicks. Have we finally uncovered the truth about Click Fraud?

The Goldmine: Internet Marketing