Chris Cardell

15 Words that will make you Money

The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations. In this article, Chris gives you 15 different words that you should consider incorporating into all of your communications.

WARNING - The Five Big Mistakes made by New and Growing Businesses

The following are five easy traps to fall into that all new and growing businesses must do everything in their power to avoid. Any one of these five could seriously limit your income and profits. Combined, they can destroy a business. Avoid at all costs.

Where to Start

With all the dozens of exciting options you have to grow your business, many ask 'Where do I start.' Chris Cardell is about to show you. In this special feature, he takes you through the very first steps you should take now to boost your business and attract more customers, whether you are a well established business or a new start up.

Seven Ways to Transform your Advertising Results

Fed up with running ads that don't work? Had enough of all those publications ripping you off with expensive adverts that don't produce a response? Well your approach to advertising may be about to change forever. You'll be shocked at some of the secrets the advertising world don't want you to know - and pleasantly surprised at how a few of Chris Cardell's Advanced Advertising Strategies can transform the effectiveness of your ad campaigns. This is vital information for anyone serious about their business who wants to run highly profitable Advertising.

Steal My Copy! Part Three - Letters Copy

In part three of our ‘Steal My Copy feature’ we’ve got three letters to send to potential new customers. Remember, you are free to mercilessly steal some or all of these letters and use them in your own business, as well as editing them to meet your particular needs.

Steal My Copy! Part Two - Email Copy

In Part Two of Chris's 'Steal My Copy' Chris gives you suggestions for writing emails to your customers and potential customers. You are free to use any of the wording in the examples for your emails - as well as taking the principles and thinking behind the messages and applying them to your email marketing.

Steal My Copy! Part One

Chris Cardell is widely recognized as one of the world's leading copy writers. His clients pay him thousands to write copy that brings sales pouring in. Now you can use Chris's brilliant copy in your business too. As a member of his private Coaching website, you have exclusive access to his 'copy templates.' Chris is providing examples of his finest copy in a form that can be applied to all businesses. As a member of this site, you have Free, unlimited access to mercilessly steal Chris's copy and use it as you please. This feature of the website alone will be worth thousands for your business.

The Importance of the Follow-Up

Many businesses let themselves down by not following up properly with both existing and potential new customers. In this feature, Chris explains why understanding the psychology of how people buy from you is so important - and why those of use who are willing to contact potential customers between 7 and 35 times get stunning results.

The Big Advertising Debate - why brand advertising can make you bankrupt.

It's one of the biggest mistakes that Small Businesses make - not understanding why Brand Advertising is one of the most dangerous and expensive activities there is. In this feature, discover once and for all why you should never engage in purely Brand Advertising and why trying to emulate the advertising that we are all surrounded with, can be a costly disaster.

How I generated £1.5 million pounds worth of Free coverage from one Press Release – and what it means for you and your business.

In this real life case study, I am going to show you how I generated free media coverage worth £1.5 million from a single, one page Press Release. You can see the actual Press Release I wrote, some of the coverage it created - and I'll take you step by step through how I did it.

Your Questions Answered

For our recent VIP Members’ Conference call, our members were invited to submit questions to Chris. We received some great questions that are highly relevant for everyone. We covered some of them in the call, but Chris has answered all of them here so that everyone can benefit. One of the keys to business success is to 'borrow' strategies from totally unrelated businesses. You'll see some great examples of that here.

The Greatest Book on Advertising Ever Written - and it's Yours as a Gift!

It's Bonus Time!! Ask anyone who knows their stuff to name the greatest book on Advertising ever written and they're almost certain to say 'Scientific Advertising' by Claude Hopkins. Believe it or not, this timeless classic was first published back in 1923 but it's profound insights into the world of Advertising are as relevant as ever. This book is a true treasure that's worth reading - and then re-reading! As a special members' gift we've made the entire book available to you online. Just click on the PDF link and the book is yours.

77 Great Reasons to Start Testing Now

If you want to have a great business - you must get great at Testing, simple as that. When you incorporate testing into the business, it's as good as giving yourself a pay rise every month (and a substantial one at that.) Here, Chris gives you a staggering 77 different options on areas of your Marketing that you could and should be testing.

Steal My Copy - Price Increases

How do you tell your customers that you are raising your prices without them running a mile? In this 'Steal my Copy' update, Chris has two templates that you can use for announcing a price rise. You are free to steal this copy and use it as you choose in your business.

Why Won’t You Talk to Me?

They’re lonely…They miss you. You never call. You never write. Who are they? Your customers! They are the easiest, fastest way to bring additional income into your business and in this Coaching feature, Chris offers you 10 ways you can quickly generate new profits from your existing customers. Read it all because he’s saved the best ‘til last.

The Goldmine: General Marketing