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The Double Opt In Debate – What it means for You and how to avoid losing 50% of your Email List.

If it hasn’t done so already, the Double Opt In debate is going to arrive at your door (or inbox) very soon – and could threaten your entire Email Marketing strategy. If we’re not careful, double opt ins can halve the size of our email lists while doubling the cost of acquiring a new customer. In this special article, Chris gives you the essential facts on Double Opt Ins, plus a solution that few Email Marketers take advantage of.