Chris Cardell

Click Fraud – The Truth at Last?

The fear of competitors and others continually clicking on your Pay per Click ads has been a big issue for Entrepreneurs using Google Adwords and other PPC tools. Until, now Google has been secretive about the Click Fraud issue. Now that’s changed and they’ve released some fascinating information about invalid clicks. Have we finally uncovered the truth about Click Fraud?

Search Engine Wars – Yahoo ‘goes Google’

There’s good news for VIP members who are smart enough to be mastering the ever changing world of search engine advertising. In a major revamp of its system, Yahoo is abandoning its auction-only bidding system and is about to use a Google style process for deciding where your ad appears. In this feature, Chris explains why that should give you a significant advantage over your competitors.

Why Won’t You Talk to Me?

They’re lonely…They miss you. You never call. You never write. Who are they? Your customers! They are the easiest, fastest way to bring additional income into your business and in this Coaching feature, Chris offers you 10 ways you can quickly generate new profits from your existing customers. Read it all because he’s saved the best ‘til last.

The Double Opt In Debate – What it means for You and how to avoid losing 50% of your Email List.

If it hasn’t done so already, the Double Opt In debate is going to arrive at your door (or inbox) very soon – and could threaten your entire Email Marketing strategy. If we’re not careful, double opt ins can halve the size of our email lists while doubling the cost of acquiring a new customer. In this special article, Chris gives you the essential facts on Double Opt Ins, plus a solution that few Email Marketers take advantage of.

Google introduce TV Style Ad Scheduling - What it means for you

Google have introduced another very important addition to their Pay per Click Advertising model (Adwords) You can now schedule which times of the day and week your ads appear. You can even pay more or less at certain times of the week. This is a major improvement to the system and opens the possibility of making your pay per click campaigns even more successful.

Email In Action

People often ask for examples of highly successful email campaigns. Here, Chris gives you direct access to one of his most successful ever - complete with the lessons you can learn for your business and exclusive notes on how Chris created the campaign.

Steal My Copy - Price Increases

How do you tell your customers that you are raising your prices without them running a mile? In this 'Steal my Copy' update, Chris has two templates that you can use for announcing a price rise. You are free to steal this copy and use it as you choose in your business.

Be Careful What You Believe

There's a threat to your business just waiting to pounce. It's not the economy, or the government. It's the people who are filled with doom and gloom about the economy and the world of business. Listen to them if you want to, but be very, very careful what you choose to believe.

77 Great Reasons to Start Testing Now

If you want to have a great business - you must get great at Testing, simple as that. When you incorporate testing into the business, it's as good as giving yourself a pay rise every month (and a substantial one at that.) Here, Chris gives you a staggering 77 different options on areas of your Marketing that you could and should be testing.

The Greatest Book on Advertising Ever Written - and it's Yours as a Gift!

It's Bonus Time!! Ask anyone who knows their stuff to name the greatest book on Advertising ever written and they're almost certain to say 'Scientific Advertising' by Claude Hopkins. Believe it or not, this timeless classic was first published back in 1923 but it's profound insights into the world of Advertising are as relevant as ever. This book is a true treasure that's worth reading - and then re-reading! As a special members' gift we've made the entire book available to you online. Just click on the PDF link and the book is yours.

Your Questions Answered

For our recent VIP Members’ Conference call, our members were invited to submit questions to Chris. We received some great questions that are highly relevant for everyone. We covered some of them in the call, but Chris has answered all of them here so that everyone can benefit. One of the keys to business success is to 'borrow' strategies from totally unrelated businesses. You'll see some great examples of that here.

Autoresponders in Action

Once you've listened to the Autoresponder seminar, check out this excellent example of an autoresponder in Action. See how you can take personalised emails to the next level, use autoresponders to create interesting, humorous and compelling copy - and as if that wasn't enough, you get to meet Punk the Borzoi dog!

How I generated £1.5 million pounds worth of Free coverage from one Press Release – and what it means for you and your business.

In this real life case study, I am going to show you how I generated free media coverage worth £1.5 million from a single, one page Press Release. You can see the actual Press Release I wrote, some of the coverage it created - and I'll take you step by step through how I did it.

The Big Advertising Debate - why brand advertising can make you bankrupt.

It's one of the biggest mistakes that Small Businesses make - not understanding why Brand Advertising is one of the most dangerous and expensive activities there is. In this feature, discover once and for all why you should never engage in purely Brand Advertising and why trying to emulate the advertising that we are all surrounded with, can be a costly disaster.

The Importance of the Follow-Up

Many businesses let themselves down by not following up properly with both existing and potential new customers. In this feature, Chris explains why understanding the psychology of how people buy from you is so important - and why those of use who are willing to contact potential customers between 7 and 35 times get stunning results.

Steal My Copy! Part One

Chris Cardell is widely recognized as one of the world's leading copy writers. His clients pay him thousands to write copy that brings sales pouring in. Now you can use Chris's brilliant copy in your business too. As a member of his private Coaching website, you have exclusive access to his 'copy templates.' Chris is providing examples of his finest copy in a form that can be applied to all businesses. As a member of this site, you have Free, unlimited access to mercilessly steal Chris's copy and use it as you please. This feature of the website alone will be worth thousands for your business.

Steal My Copy! Part Two - Email Copy

In Part Two of Chris's 'Steal My Copy' Chris gives you suggestions for writing emails to your customers and potential customers. You are free to use any of the wording in the examples for your emails - as well as taking the principles and thinking behind the messages and applying them to your email marketing.

Steal My Copy! Part Three - Letters Copy

In part three of our ‘Steal My Copy feature’ we’ve got three letters to send to potential new customers. Remember, you are free to mercilessly steal some or all of these letters and use them in your own business, as well as editing them to meet your particular needs.

Seven Vital Fundamentals for all Start-Ups and New Businesses.

If you're planning or running a new business, don't spend another penny until you read this exclusive Coaching feature by Chris Cardell. Based on hundreds of interactions with new businesses, Chris presents the seven absolute fundamentals that you MUST follow to make your new business a success. Two out of three new businesses fail. Yours WILL NOT be one of them if you have the commitment to follow through on what you are about to read.

Seven Ways to Transform your Advertising Results

Fed up with running ads that don't work? Had enough of all those publications ripping you off with expensive adverts that don't produce a response? Well your approach to advertising may be about to change forever. You'll be shocked at some of the secrets the advertising world don't want you to know - and pleasantly surprised at how a few of Chris Cardell's Advanced Advertising Strategies can transform the effectiveness of your ad campaigns. This is vital information for anyone serious about their business who wants to run highly profitable Advertising.

Why Your Website isn't Working

If you want to drive thousands of visitors to your site and convert them into lifelong, profitable customers, Chris Cardell wants to show you how. If you're disappointed at your website's performance, or just confused at all the 'Internet Marketing' options available, you're just minutes away from revolutionising your internet strategy and bringing an ongoing stream of customers to your site.

Where to Start

With all the dozens of exciting options you have to grow your business, many ask 'Where do I start.' Chris Cardell is about to show you. In this special feature, he takes you through the very first steps you should take now to boost your business and attract more customers, whether you are a well established business or a new start up.

Important Pay Per Click Update - Google goes local in the UK

If you've listened to our pay per click seminars or are one of our many members who are getting great results with this exciting new form of Marketing, you'll know how important Google's pay per click is. Now Google is offering you the option of local advertising in the UK, where your ads will appear only in the regions you specify. In this article, Chris explains why this is a vital development for many businesses. He also takes you step by step through how to do it for your own Google campaign.

The Goldmine (Archives): April 2007