New This Month: March 2010

Recent Seminars, Videos and Features

• 15 Words that will make you Money

  The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations. In this article, Chris gives you 15 different words that you should consider incorporating into all of your communications.

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• Continuous Profit Increases - At No Cost

  In this Seminar, Chris discusses one of the prime Entrepreneurial strategies for continuous profit improvement at no cost. It's one of the most overlooked approaches available. Listen and discover the difference it will make for you.

  Duration: 14 minutes

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• Powerful New Google Tool Launched

  If you are involved in Pay per Click Advertising or want your website to appear higher on the Free Google listings, Google have launched an invaluable new tool that you'll want to be using. For the first time, you can now dig deep to find out what your website visitors are searching for. Find out why this information is so valuable.

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• Simon Woodroffe OBE - A Multi Millionaire's View on Success

  

  Simon Woodroffe, the multi-millionaire founder of Yo! Sushi recently gave an inspiring talk to members of Chris Cardell's Wealth Mastermind Group. Chris also interviewed Simon before the event and this is the recording, where Simon explains his belief that your thinking and mindset is one of the key elements of Entrepreneurial success.

  Duration: 12 minutes

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• Website of the Month - Have you had your Daily Candy?

  This month's website of the month is actually an insight into what's possible by combining a web strategy with a great email strategy. This site has built a loyal global audience of over 2 million subscribers by sending out emails not once a month or once a week - but once a day!

  Duration: 12 minutes

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• Larry and Sergey's PHD!

  This is a gift for the Geeks! Most of what Google does is a big secret but founders Larry Page and Sergey Brin actually set out much of how Google works in a paper that they wrote while doing their PHD. (Google was created during their time at Stanford University) We've uncovered the paper in its entirety. You'll need six PHDs to understand some of this but it provides a fascinating insight into the early days of the world's most successful internet company.

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• What is Pagerank?

  If you're new to Pagerank, this article by Chris gives you a straightforward explanation on what Pagerank is, how important it is and how to access Pagerank information

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• The Great Pagerank Controversy - and what it means for You

  Google's recent Pagerank update has caused uproar in Internet Marketing circles. Many website owners woke up to find their Pagerank had plummeted. The reason? Paid link Advertising. Chris has the latest news on the great Pagerank Controversy and what it means for you

  Duration: 11 minutes

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• Entrepreneurial Makeover - Money and Memorabilia Part One

  In this Entrepreneurial makeover, Chris talks to a business owner facing many of the challenge that all small businesses face. How do you get more sales from existing and past customers and what do you do when your current marketing efforts are not getting the desired results?

  Duration: 20 minutes

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• Entrepreneurial Makeover - Money and Memorabilia Part Two

  In part two of this Entrepreneurial makeover, Chris gives Mark Jennings some tips and strategies on keeping prices high, list segmentation and strategies to keep customers buying again and again

  Duration: 21 minutes

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• VIDEO Go Johnnie Go - Website of The Month

  In our website of the month, discover the power of making yourself a personality in your own business and an excellent online example of how the personal touch can transform your relationship with customers - even in a tough market.

  Duration: 15 minutes

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• VIDEO - The Key Secret to Search Engine Success

  Getting a high placement on the Free listings on Google is not rocket science. It just involves understanding the key basics of 'Search Engine Optimisation.' In this video, Chris shows you the one strategy that will allow to achieve high search engine placements, fast.

  Duration: 13 minutes

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• How To Halve the Cost of Your Advertising

  One of the main reasons that most small business advertising does not work, is that Entrepreneurs spend far too much on their advertising. This seminar will show you the steps you can take to reduce the cost of any advertising that you do by up to 50%

  Duration: 23 minutes

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• VIDEO - Website of the Month

  In the first of a new Inner Circle Video Feature, Chris looks at some of the world's most successful and profitable websites - and identifies the strategies that you can duplicate immediately for online profits

  Duration: 12 minutes

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• Advanced Influencing Skills for Entrepreneurs - Part One

  Your ability to effectively influence customers and colleagues is one of the vital Entrepreneurial skills. In the first of a series of seminars on Influence, Chris looks at how understanding how your customers think can have a significant impact on your sales

  Duration: 23 minutes

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• Stock Market Jitters – Relax, You’re an Entrepreneur

  Recent weeks have seen some turmoil in world stock markets. In one week, stocks lost 5% of their value. But for business owners, the panic over the stock market has some profound lessons. In this seminar, Chris reveals how as an Entrepreneur, you should be consistently beating the stock market – often by hundreds of per cent. Plus, why investing in your own business should be your fastest way to financial freedom.

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• Vital Information on Google Pay per Click Changes

  The last few months have seen a big shake-up in Google's Pay per Click system. The result is that some people have woken up to find their minimum bids raised to £5 or more. The reason - Google now looks at your landing page and wesbite when deciding what to do with your ad. Chris Cardell explains all in this vital seminar for Pay per Click users

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• Do You Dare Enter The Dragons' Den?

  The BBC is looking for Entrepreneurs for the next series of Dragons'Den. They've asked me to help in their search so here, exclusively for VIP Inner Circle members is how you can enter the Dragons' lair.

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• Part One - Achieving Amazing Profits with Pay Per Click

  This is possibly our most powerful seminar so far. Chris knows more than virtually anyone in the world on this subject and in this seminar shows you step by step how to make your Pay per Click campaign a stunning success. In Part One Chris shows you exactly what Pay per Click is, and why every single business should be trying it out. He’ll also tell you some of the biggest mistakes people make with Pay per Click – and don’t worry if you’re totally new to this. Chris is going to show you step by step precisely how to set up your Pay per Click campaign.

  Duration: 43 minutes

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• VIDEO - Discover your Google Quality Score

  In this video, Chris shows you how to discover your Google Quality Score. This is important information if you are using Google Adwords as improving your Quality Score can save you money and bring you more online visitors.

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• Part Two - Achieving Amazing Profits with Pay Per Click

  In Part Two Chris gets into the secrets of Pay per Click that so few people know about but that can increase response by hundreds of per cent. He’ll explain why ads get disabled on Google and how to make sure it doesn’t happen to you. Also, how to discover 50 – 100 or more keywords to bid on, the one biggest mistake people make with pay per click, how to write the headline for your ad, how to write copy for the ad that will produce a flood of qualified visitors, how to test your campaigns effectively and the little known strategy that lets your ad appear higher up the page without you paying more! Plus, why Pay per Click has developed into the world’s most effective Direct Marketing tool for new and existing businesses.

  Duration: 36 minutes

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• Success Video - Linda Barker, Sofas and a Deadline!

  On this video, Chris shows you a particularly successful mailing piece - and most importantly how you can use some of its elements to greatly increase the effectiveness of your customer communications

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• Part Three - Achieving Amazing Profits with Pay Per Click

  In the final part of your exclusive Pay per Click Seminar, Chris unveils the advanced strategies that will send your response rates soaring. Discover how much you should be paying per click, how changing one word in your ad can double your click throughs, the single secret that takes ten seconds to implement but can transform your campaign, how to create landing pages that work, the vital difference between Google and Overture and much more. Plus one essential change that you should make now to your Google campaign settings.

  Duration: 33 minutes

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• WARNING - The Five Big Mistakes made by New and Growing Businesses

  The following are five easy traps to fall into that all new and growing businesses must do everything in their power to avoid. Any one of these five could seriously limit your income and profits. Combined, they can destroy a business. Avoid at all costs.

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• Advanced Thinking for Entrepreneurs - The Joy of Failure

  There is a fundamental element to human thinking that sets successful entrepreneurs apart from the rest - and that's their attitude towards success and failure. In this seminar, Chris shows you why your mindset on this issue will make the difference between sustained business success - or a professional life of fear and hesitation. 'Think Differently' - This is powerful stuff!

  Duration: 33 minutes

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• Your Prices - How to Charge What you Deserve and Raise Your Prices without losing Customers

  Charging the 'right' price and having your customers happy to pay that price is one of the big business challenges. But many businesses are simply not charging enough for the value that they offer. In this two part seminar, Chris shows you how to ensure that you are charging what you deserve to be paid, plus how to increase your prices without losing customers.

  Duration: 21 minutes

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• Your Prices - Part Two

  In part two, Chris continues with the eight steps you need to take to break through the fear that many people have over pricing - and how to sustain higher prices, even in a highly competitive market.

  Duration: 19 minutes

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• Click Fraud – The Truth at Last?

  The fear of competitors and others continually clicking on your Pay per Click ads has been a big issue for Entrepreneurs using Google Adwords and other PPC tools. Until, now Google has been secretive about the Click Fraud issue. Now that’s changed and they’ve released some fascinating information about invalid clicks. Have we finally uncovered the truth about Click Fraud?

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Seminars (audio)

Chris gives you direct access to the latest, leading edge strategies for Entrepreneurial success in our exclusive Audio and Video Seminars. Unlimited access to all of the Seminars 24/7 at a click of a button. New Seminars are added every month.

The Goldmine

This is your exclusive access to Chris Cardell’s Goldmine of articles and features giving step by step strategies for Business and Entrepreneurial success. ‘From Internet Marketing to Advanced Business Thinking and much more. The Goldmine is packed with information and strategies for you to create stunning success.– and it’s updated with new material every month.

Resources

Discover the people, companies, products and resources that Chris uses for himself and the thousands of Entrepreneurs he has helped.